Style Guide

Brand Story One Liner:

• Become a healthier you. The first step in becoming a healthier family.
  We provide health and nutritional support for everyone in our community. We want to empower each mom, dad, student and grandparent to take control of their own health.

Brand Voice:

• Less crisis, more proactive encouragement
• Approachable medical experts
• Empowering
• Focused on strengths of the community, not weaknesses